Frank Luntz : Republican Party Pollster

Frank Luntz, the Republican Party pollster and political consultant, is president and CEO of Luntz Research Companies, which offers "Strategic Consulting and Message Development," focus groups, surveys and other research for political and corporate campaigns. In 2005, Luntz sold his firm to the Omnicom Group. He is the chair and CEO of the new firm, which is now called Luntz, Maslansky Strategic Research. Luntz has been accused of skewing research results to reflect more favorably on specific clients[citation needed]. In 1997, he was reprimanded by the American Association for Public Opinion Research for refusing to release poll data to support his claimed results "because of client confidentiality". Diane Colasanto, who was president of the AAPOR when it reprimanded Luntz, "It is simply wanting to know, How many people did you question? What were the questions? We understand the need for confidentiality, but once a pollster makes results public, the information needs to be public. People need to be able to evaluate whether it was sound research." In 2000 he was censured by the National Council on Public Polls "for allegedly mischaracterizing on MSNBC the results of focus groups he conducted during the [2000] Republican Convention." In September 2004, MSNBC dropped Luntz from its planned coverage of that year's presidential debate, following a letter from Media Matters that outlined Luntz's GOP ties and questionable polling methodology. In a video piece, entertainers and libertarians Penn & Teller lambasted Luntz for his comment that the key to survey polling is "to ask a question in the way that you get the right answer".

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